Overview
Bus bench advertising consists of 4-color process silk-screened posters affixed to the backrest area of bus benches. Located at bus stops within urban areas often at high traffic intersections.
Primary Uses: Used primarily to reach pedestrian and vehicular traffic (as well as bus riders) in urban markets. Used to reach specific demographic segments as well as mass-market coverage. Used as a point-of-sale vehicle near supermarkets, malls, movie theaters, music stores, tourist attractions, and so forth.
